Branding

WebGem Marketing believes that when you have a cohesive brand in place, your customers or clients will experience a magic that they can’t quite pinpoint. This is the effect of well-done branding, and yes, it really does make a difference.

Logo Development

A well-designed logo allows a business to appear professional and polished to clients and potential customers. I can create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. My logo design process delivers multiple logo formats along with a logo outline, providing details on font and color usage.

Brand Evaluation

I will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. I will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, I will investigate to find out what’s working and what’s not so that I can make a strategic recommendation about what improvements should be made.

Visual Identity

Determining a visual direction before setting out to create a brand is a wise investment. It allows me to create a clear roadmap to guide your branding adventure, and it offers WebGem Marketing the invaluable opportunity to ensure that the brand I create is a brand that you feel aligns with your business goals.  I will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work will follow the lead of that direction.

Name Development

The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using  my experience and various naming principles, I carefully guide you through the naming process until a compelling and creative name sticks.

Brand Voice

Your brand voice dictates the tone, adjectives used, and grammatical style of your communication. Just as a person has tendencies within their voice, a brand has a voice, and everything that is communicated should be dictated by this style. Determining brand voice isn’t easy, and this task is often simpler to tackle from outside the walls of your company.

Brand Management

Cohesive brand lends itself to a more professional image, ultimately aiding in business growth.

My services often overlap, and I might be able to best serve you when I can work with you across multiple service categories. Be sure to explore all of my service pages to see how I can help grow your business.